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Social Collaboration Maturity
- Benchmark Report 2021-

Social platforms with low levels of maturity fail over time. 
Understanding your social platforms’ maturity can help you identify ways to improve 
organisational communication, collaboration, innovation, and knowledge sharing. 

The 2nd edition of the Benchmark is now available and it reflects the impact
COVID-19 had on how organisations use their social platforms.


39 organisations from 16 countries have performed the scan. 
Together they represent
 over half of a million employees.  

In the report you will find: 

  • a summary of the Scan results 

  • an analysis of those results and what they mean for organisations 

  • general recommendations for organisations to progress to higher stages of maturity. 

​Would you like a Social Collaboration Maturity Scan of your organisation?


What is it?
An evaluation of your organisation’s social collaboration maturity, using the baseline questionnaire 

constructed for the global 

How is it done?
The Scan’s baseline survey 
is filled online by a representant of your organisation. 

What do I get?

A high level report with your organisation’s stage of maturity in each of the 7 focus areas and a few personalised 

When can it be done?

 Any time! You can start the Self-assessment Scan here

How much does it cost?
It's free! 

I want it! What do I need to do now?
Simply start the Self-assessment Scan here. Please note that your data will not be considered for the global benchmark but you can later choose to submit it to next year's edition.


What is it?
A more detailed assessment
of your organisation’s social collaboration maturity stages, focusing on your own
specific priorities. 

How is it done?
We design an online survey based on the Social Collaboration Maturity Scan
and on the initial interview of your platform owners/ managers. The survey is
filled by different people in the organisation, to ensure a good representation of the
7 focus areas. 

What do I get?
A detailed report, totally
tailored to your organisation,
with your maturity stage in each of the focus areas, and a list of recommendations to help
you achieve your goals for
the platform.  

When can it be done?
Whenever it is good for you. 
Maybe before you make important decisions relating to your platform... 

How much does it cost?
9900 EUR 

I want it! What do I need to do now?
Click here and let us know
you are interested


What is it?
A thorough review of your organisation’s use of the social platform. It evaluates the platform against how exactly it is meeting your defined goals. 


How is it done?
Besides the initial interviews to platform owners/ managers and the online survey to people throughout the organisation, we will look at platform analytics and dive into specific areas of the platform to analyse the type of interactions and calculate their value to the business.  

What do I get?

A detailed report, totally
tailored to your organisation,
with your maturity stage in each of the focus areas, quantitative and qualitative data to support
it, and a prioritised list of recommendations to help you achieve your goals for
the platform.

When can it be done?
Whenever it is good for you. 
Maybe in time to shape your 2022
 planning, or before you need to commit resources to your existing platform... 

How much does it cost?
It depends. Please
get in touch!

I want it! What do I need to do now?
Get in touch with us and let's book some time to discuss! 

Give us your feedback about the report and you might get a free webinar for your organisation

Leave us your feedback and your organisation may be chosen to receive a free 30-min webinar for OrangeTrail and Knowman to share the highlights of the report with your organisation’s leaders.

Thanks for submitting!

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Maturity model

Social Collaboration Maturity Model

​This model helps you understand the maturity stages that typical organisations go through, where you are, and what you need to do to progress. The model assesses the maturity stage of how an organisation uses its social platforms in 7 focus areas.



We define 3 key maturity stages in the use of social networks in organisations.

The stages are defined

based on user activity.

stage 1.png
stage 2.png

​Reaching people

​Becoming smarter

stage 3.png

Becoming faster

and​ more agile

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focus areas

The more mature the usage of social networks, the more value they deliver to the employees and the organisation. The following 7 areas of maturity have been defined.





  • Who authored this survey and the model behind it?
    The Social Collaboration Maturity Model (SCMM) was created by OrangeTrail based on many years of experience, working with organisations to increase the value they extract from using enterprise social platforms. The Scan was created in partnership by OrangeTrail and Knowman, in what became an amazing exercise of systematising and making explicit the thinking behind the Model. OrangeTrail is... (short paragraph consistent with the one already on the website) Knowman is a consulting company specialised in designing and implementing strategies, plans and activities to improve collaboration, knowledge sharing and retention, and organisational learning.
  • How is this survey different from so many others out there?
    Three main reasons: The survey was created from a model which, in turn, results from years of experience. So, the model led to the survey. The survey accepts that reality is rarely black or white. As such, it allows for many shades of gray ;) Participants receive a personalised report, a XX pages document detailing the social collaboration maturity stage of their organisation for each of the 7 areas. The report also includes suggestions on how the organisations can progress from where they are to extract even more value from their enterprise social platforms.
  • Why should my organisation participate in this survey?
    You will get a personalised report, a XX pages document: detailing the social collaboration maturity stage of your organisation for each of the 7 areas; offering suggestions on how it can evolve from there in order to extract even more value from your existing enterprise social platforms. You will be able to check how your organisation fares against the benchmark. You can then use it to energise your colleagues: either by showing the potential for improvement or by showing how you are so much ahead of the curve.
  • Can my organisation participate?
    The Model, and therefore the survey, was developed considering medium and large organisations, either public or private. So, if your organisation fits that description, the answer is “yes”.
  • When will I receive the report?
    Enter your answer here
  • Who, in my organisation, should fill in the survey? "
    It should be filled in by someone with internal ownership of your organisation’s social platform or by someone with a global view and knowledge of the organisation. Having said that, it is possible to answer the survey based on a specific unit / department or even on a region (e.g. Canada, or EMEA). One suggestion: gathering a group of colleagues and filling in the survey together will certainly make for a very interesting discussion and it will likely reveal good practices from parts of the business. If you take this approach, it is better to allocate 2 hours.
  • How long does it take to fill in the survey?
    We expect it will take one person approximately 15 minutes to fill in the survey. If you choose to use the opportunity to fill it in with a group of colleagues (maybe your platform’s steering group or champions), do account for at least 2 hours.
  • Is the survey available in other languages?
    No. If language is an issue, please do get in touch and we will do our best to help.
  • Who has access to the information I provide?
    Enter your answer here
  • I have other questions or concerns. What can I do?
    Please get in touch.

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+31 202 440 185

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