Social Collaboration Maturity
- Benchmark Report 2021-

Social platforms with low levels of maturity fail over time. 
Understanding your social platforms’ maturity can help you identify ways to improve 
organisational communication, collaboration, innovation, and knowledge sharing. 

The 2nd edition of the Benchmark is now available and it reflects the impact
COVID-19 had on how organisations use their social platforms.


39 organisations from 16 countries have performed the scan. 
Together they represent
 over half of a million employees.  

Global Benchmark Report 2021 Preview
Global Benchmark Report 2021 Preview

press to zoom
Global Benchmark 2021 Preview
Global Benchmark 2021 Preview

press to zoom
2021 Global Benchmark Report preview
2021 Global Benchmark Report preview

press to zoom
Global Benchmark Report 2021 Preview
Global Benchmark Report 2021 Preview

press to zoom

In the report you will find: 

  • A summary of the Scan results 

  • An analysis of those results and what they mean for organisations 

  • General recommendations for organisations to progress to higher stages of maturity

​Would you like a Social Collaboration Maturity Scan of your organisation?


What is it?
An evaluation of your organisation’s social collaboration maturity, using the baseline questionnaire 

constructed for the global 

How is it done?
The Scan’s baseline survey 
is filled online by a representant of your organisation. 

What do I get?

A high level report with your organisation’s stage of maturity in each of the 7 focus areas and a few personalised 

When can it be done?

 Any time! You can start the Self-assessment Scan here

How much does it cost?
It's free! 

I want it! What do I need to do now?
Simply start the Self-assessment Scan here. Please note that your data will not be considered for the global benchmark but you can later choose to submit it to next year's edition.


What is it?
A more detailed assessment
of your organisation’s social collaboration maturity stages, focusing on your own
specific priorities. 

How is it done?
We design an online survey based on the Social Collaboration Maturity Scan
and on the initial interview of your platform owners/ managers. The survey is
filled by different people in the organisation, to ensure a good representation of the
7 focus areas. 

What do I get?
A detailed report, totally
tailored to your organisation,
with your maturity stage in each of the focus areas, and a list of recommendations to help
you achieve your goals for
the platform.  

When can it be done?
Whenever it is good for you. 
Maybe before you make important decisions relating to your platform... 

How much does it cost?
9900 EUR 

I want it! What do I need to do now?
Click here and let us know
you are interested


What is it?
A thorough review of your organisation’s use of the social platform. It evaluates the platform against how exactly it is meeting your defined goals. 


How is it done?
Besides the initial interviews to platform owners/ managers and the online survey to people throughout the organisation, we will look at platform analytics and dive into specific areas of the platform to analyse the type of interactions and calculate their value to the business.  

What do I get?

A detailed report, totally
tailored to your organisation,
with your maturity stage in each of the focus areas, quantitative and qualitative data to support
it, and a prioritised list of recommendations to help you achieve your goals for
the platform.

When can it be done?
Whenever it is good for you. 
Maybe in time to shape your 2022
 planning, or before you need to commit resources to your existing platform... 

How much does it cost?
It depends. Please
get in touch!

I want it! What do I need to do now?
Get in touch with us and let's book some time to discuss! 

Give us your feedback about the report and you might get a free webinar for your organisation

Leave us your feedback and your organisation may be chosen to receive a free 30-min webinar for OrangeTrail and Knowman to share the highlights of the report with your organisation’s leaders.

Thanks for submitting!

Scribble arrow.png

Social Collaboration Maturity Model

​This model helps you understand the maturity stages that typical organisations go through, where you are, and what you need to do to progress. The model assesses the maturity stage of how an organisation uses its social platforms in 7 focus areas.



We define 3 key maturity stages in the use of social networks in organisations.

The stages are defined

based on user activity.

stage 1.png
stage 2.png
stage 3.png

​Reaching people

​Becoming smarter

Becoming faster

and​ more agile

noun_leader_925247 (1).png


noun_Speech Bubble_1112938.png














focus areas

The more mature the usage of social networks, the more value they deliver to the employees and the organisation. The following 7 areas of maturity have been defined.


Visit us

Tolstraat 127-4, 1074 VJ Amsterdam

+31 202 440 185

Contact Us

Thanks for submitting!

Frequently asked questions

Who authored this survey and the model behind it?

The Social Collaboration Maturity Model (SCMM) was created by OrangeTrail based on many years of experience, working with organisations to increase the value they extract from using enterprise social platforms. The Scan was created in partnership by Knowman and OrangeTrail, in what became an amazing exercise of systematising and making explicit the thinking behind the Model. OrangeTrail helps organisations leverage technology to improve employee engagement, make the company smarter and faster, and to accelerate organisational learning. Knowman is a consultancy company specialised in designing and implementing strategies, plans and activities to improve collaboration, knowledge sharing and retention, and organisational learning. Knowman is also the organiser of Social Now, a conference about enterprise social networks.

How is this survey different from so many others out there?

Five main reasons: 1. The survey is based on a tried and tested model built on many years of experience (the Social Collaboration Maturity Model). 2. The survey’s only focus is on how organisations use their digital platforms to derive business value – platforms and their features do not have any impact on how well your organisation uses them. 3. The survey accepts that reality is rarely black or white. As such, it allows for many shades of gray ;) 4. You get a free personalised report. It details the organisation’s social collaboration maturity stage and offers recommendations to progress towards more mature stages of use and, therefore, get more value from its enterprise social platforms. 5. Your answers will be stored. So, next year, you can come back and easily see how your organisation is progressing along the maturity stages on each of the 7 areas.

Who can see the data and where is it stored?

1. Your data is visible to the people in the OrangeTrail and Knowman team that will deliver the benchmark report. The system technicians could also access the data if required. 2. The data is stored on servers at CloudVPN hosting. They have the following certifications: ISO 27001:2013, NEN 7510:2011, and ISO 9001:2015. 3. Upon your request we can delete all reference to you and/or you organisation from our data at any time.

I have other questions or concerns. What can I do?

Please get in touch. Find our contact information below.

Can you perform a more thorough scan at my organisation?

Yes! Actually this Maturity Scan is a condensed version of a much more detailed diagnosis we have done for some of our clients. Please click to find out about the Intermediate and Comprehensive Scans we can do at your organisation.

Why should my organisation participate in this survey?

1. You will get to see your organisation’s social collaboration maturity stage in 7 focus areas: leaders, employees, teams, communities, support functions, internal communications and innovation. 2. You will get a set of personalised recommendations to help your organisation progress towards more mature stages of use and, therefore, derive more value from your existing enterprise social platforms. 3. You will be able to check how your organisation fares against the benchmark. You can then use it to secure resources and energise your colleagues: either by showing the potential for improvement or by showing how well you are doing. 4. When we launch the next edition of the Social Collaboration Maturity Scan you will have the chance to submit your answers to the global benchmark, thus contributing to inspire and inform organisations about a more social way of working.

Are there any differences from last year's survey?

Yes. For this year we have created a platform that: 1. allows you to save your answers, so that you can easily work through the survey questions at your own pace; 2. will produce your personalised set of recommendations as soon as you complete the survey; 3. in future editions, will make it easier for you to see how your organisation has progressed over time. This year’s survey also includes a few questions specifically related to the impact of COVID-19 pandemic... and we have added some more detail to the innovation section in order to build a more nuanced view of reality. However, and apart from the innovation section, the backbone questions have not changed so that it is possible for each organisation to see their own progress and also for a global analysis of progress.

What is included in the personalised report?

The report includes: - the maturity stage of your organisation in each of the 7 focus areas of social collaboration; - a personalised list of recommendations, based on your current stage, to help you progress on each one of those areas.

Can my organisation participate?

The Model, and therefore the survey, was developed for public and private organisations with 150+ employees. So, if your organisation fits that description, the answer is “yes”.

Who, in my organisation should fill in the survey?

It should be filled in by someone with internal ownership of your organisation’s social platform or by someone with a global view and knowledge of the organisation. Having said that, it is possible to answer the survey based on a specific unit / department or even on a region (e.g. Canada, or Operations). One suggestion: gathering a group of colleagues and filling in the survey together will certainly make for a very interesting discussion and it will likely reveal good practices from parts of the business. If you take this approach, it is better to allocate 2 hours.

Is the survey available in other languagues?

No. If language is an issue, please do get in touch and we will do our best to help.

How long does it take to fill in the survey?

We expect it will take one person approximately 25 minutes to fill in the survey. If you choose to use the opportunity to fill it in with a group of colleagues (maybe your platform’s steering group or champions), block at least 2 hours as it will lead to a rich conversation.

When will I get to see my free, personalised report?

You will see your report immediately upon submitting your answers.

I have a question regarding my results and a set of recommendations. What can I do?

Please get in touch with us!