Social Collaboration Maturity
- Benchmark Report 2021-

Social platforms with low levels of maturity fail over time. 
Understanding your social platforms’ maturity can help you identify ways to improve 
organisational communication, collaboration, innovation, and knowledge sharing. 

The 2nd edition of the Benchmark is now available and it reflects the impact
COVID-19 had on how organisations use their social platforms.

 

39 organisations from 16 countries have performed the scan. 
Together they represent
 over half of a million employees.  

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Global Benchmark Report 2021 Preview

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Global Benchmark 2021 Preview
Global Benchmark 2021 Preview

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2021 Global Benchmark Report preview
2021 Global Benchmark Report preview

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In the report you will find: 

  • A summary of the Scan results 

  • An analysis of those results and what they mean for organisations 

  • General recommendations for organisations to progress to higher stages of maturity

​Would you like a Social Collaboration Maturity Scan of your organisation?

​Basic

What is it?
An evaluation of your organisation’s social collaboration maturity, using the baseline questionnaire 

constructed for the global 
Benchmark. 

How is it done?
The Scan’s baseline survey 
is filled online by a representant of your organisation. 

What do I get?

A high level report with your organisation’s stage of maturity in each of the 7 focus areas and a few personalised 
recommendations. 

When can it be done?

 Any time! You can start the Self-assessment Scan here

How much does it cost?
It's free! 

I want it! What do I need to do now?
Simply start the Self-assessment Scan here. Please note that your data will not be considered for the global benchmark but you can later choose to submit it to next year's edition.

​Intermediate

What is it?
A more detailed assessment
of your organisation’s social collaboration maturity stages, focusing on your own
specific priorities. 

How is it done?
We design an online survey based on the Social Collaboration Maturity Scan
and on the initial interview of your platform owners/ managers. The survey is
filled by different people in the organisation, to ensure a good representation of the
7 focus areas. 

What do I get?
A detailed report, totally
tailored to your organisation,
with your maturity stage in each of the focus areas, and a list of recommendations to help
you achieve your goals for
the platform.  

When can it be done?
Whenever it is good for you. 
Maybe before you make important decisions relating to your platform... 

How much does it cost?
9900 EUR 

I want it! What do I need to do now?
Click here and let us know
you are interested

​Comprehensive

What is it?
A thorough review of your organisation’s use of the social platform. It evaluates the platform against how exactly it is meeting your defined goals. 

 

How is it done?
Besides the initial interviews to platform owners/ managers and the online survey to people throughout the organisation, we will look at platform analytics and dive into specific areas of the platform to analyse the type of interactions and calculate their value to the business.  

What do I get?

A detailed report, totally
tailored to your organisation,
with your maturity stage in each of the focus areas, quantitative and qualitative data to support
it, and a prioritised list of recommendations to help you achieve your goals for
the platform.

When can it be done?
Whenever it is good for you. 
Maybe in time to shape your 2022
 planning, or before you need to commit resources to your existing platform... 

How much does it cost?
It depends. Please
get in touch!

I want it! What do I need to do now?
Get in touch with us and let's book some time to discuss! 

 
Give us your feedback about the report and you might get a free webinar for your organisation

Leave us your feedback and your organisation may be chosen to receive a free 30-min webinar for OrangeTrail and Knowman to share the highlights of the report with your organisation’s leaders.

Thanks for submitting!

 
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Social Collaboration Maturity Model

​This model helps you understand the maturity stages that typical organisations go through, where you are, and what you need to do to progress. The model assesses the maturity stage of how an organisation uses its social platforms in 7 focus areas.

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​stages

We define 3 key maturity stages in the use of social networks in organisations.

The stages are defined

based on user activity.

stage 1.png
stage 2.png
stage 3.png

​Reaching people

​Becoming smarter

Becoming faster

and​ more agile

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​Leaders

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Internal​Communications

noun_team_1483783.png

​Teams

noun_teamwork_1158887.png

Communities

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​Innovation

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Support

​functions

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Employees

​7

focus areas

The more mature the usage of social networks, the more value they deliver to the employees and the organisation. The following 7 areas of maturity have been defined.

 
 

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